Tuesday, 21 June 2016

Final Video Installation Piece


Treatment for Video Installtion

Treatment


Title : When am I gonna start living?

Duration : 1 minute

Content Synopsis:
My video installation idea is very simple. I will have multiple shots of a subject who has things written on different parts of their body. I will be using a red lipstick as it comes out very clear on skin and is also easy to wash off, which means that if written wrong i am then able to do it again with ease. The subject will just be stationary throughout. I will have no music over the top as i want the viewer to focus on the video and not the music and i also think it makes it more creepy as well as its just silence. A rose will also feature in each shot but as the shot goes on the petals decrease to a point where there aren't any left.

I will write who, what, when, where and why on the subjects body going from the face, chest, both arms and back.

To achieve my idea i will need a blank white wall to have my subject stand infront of. The blank wall helps the viewer to focus on the blank subject without veering off and not paying attention. The only other equipment i need to shoot is a tripod as all the shots are still. Each clip will be around 6 seconds long with quick cuts.

Target Audience
My target audience for my piece will be people who are into body art and also have a passion for video installation. There is not age group it appeals to as there is only the theme of the human body and anyone is able to enjoy it.

Story Board Video Installtion



Tuesday, 14 June 2016

Mind Map of Ideas


Comparison of Three Artists

Sam Taylor Wood (1967 - )

The main theme that Wood focuses on is humanism. This features in one of her most recognisable pieces A Little Death from 2002, where a rabbit which is on its back dead and a piece of fruit beside it. Gradually as the piece goes on we witness the rabbit decay and slowly get eaten by maggots but the peach stays untouched. In her installations, she mainly focuses on how short lived life is and the hold of which death takes upon things. The technique she uses is a time lapse and this follows all the way through piece.

The positioning of the rabbit follows similar traits from 16th-17th artwork known as traditional Vanitas paintings. The word translates from latin meaning emptiness and it is shown during the piece.


Tony Oursler (1979 - )

A main theme Tony Oursler follows in his pieces is distortion using the human body. Most of his pieces feature parts of the face, pieced back together showing a sort of mutations, he also shows close ups of people, faces and objects. This then adds to the effect of distress and an inhuman nature of the pieces. They tend to confuse people and scare them as they are unsure on the meaning behind them. One of his famous pieces which featured in a gallery was Guilty from 1995. This piece feature a mattress, a dress and a projector. The face is projected onto a ballon object where the person who appears trapped under the mattress begins to talk to you. The piece featured in an exhibition in Chicago called Without You I'm Nothing.


Douglas Gordon (1966 - )


Douglas Gordon is a famous artists who creates pieces using things from Classical Literature to HollyWood films, using some of the most famous from Alfred Hitchcock's Psycho to Martin Scorsese's Taxi Driver. Gordon uses familiar imagery that we all known and twists it and gives is an ironic touch. One of his most famous pieces is 24 Hour Psycho from 1993 where he takes Alfred Hitchcock's most famous films and slows it down, going from 24 frames per second to 2 frames per second which takes the element of suspense away from the piece. The running time for this piece was 24 hours hence its name. This piece introduced common themes to his work for example time and memory, complicity and duplicity and lastly light and dark. 24 Hour Psycho torments the viewer into expecting things but due to the slow nature of it, all the suspense is taken away but is generous at the same time as it gives the viewer the opportunity to analyse the film.

Tuesday, 7 June 2016

First Draft of Video Installation


https://www.youtube.com/watch?v=6Fd7zVlWFdk

My first draft of my video installation helped me alot as it meant i could receive feedback about what i could improve before i finish shooting and finish my final edit. From what i was told i need to try and draw more attention to the writing upon the girls face as it is easy to wonder off with your eyes around the shot. As there was alot of lighting in the background of my piece, you would be more drawn to the house in the background then the subject in the foreground. This is not what i wanted. This means that i have to either re-shoot or fix up in post production. Re-shooting in my opinion would be better as when tweaking lighting and colour whilst editing can sometimes take the feeling from the piece as it may seem artificial and that is not what i want.

I also found that the paint i was using for my writing doesn't come out as clear as i would like it too. Now i know that when i shoot more clips or reshoot the current i have to find something different to write with or add another lay to darken the writing.

Something else i also took away was the effect of the close up of the subject. With the close up, you are able to see more of the features in the subjects face which also adds to the effect of the writing as i have gone with writing feelings on the face so you can tell the mood of the subject.

I also came to the conclusion that i will need to shoot more clips then i had already planned due too the fact once edited together i found them to be quite short.