this is how we do it

Tuesday, 5 May 2015

1. Max Fleishcer - Out of the inkwell - Born in 1883 at an early age was interested in mechanics,was a pioneer of animation, he invented the rotoscope with his brother. Created the characters like Betty Boop. Paramount turned him away so disney employed for them but was then asked back by paramount in 1930. Sterotopical process to create early 3D.

2. Winsor McCray - Gertie the Dinosaur - 1914 - specialised in key framing, produced comic strips, every frame had to be drawn. Worked in the circus but then moved to the city to created advertising posters. Worked on animated films. Used Gertie as a live performance where he would tell Gertie to do things like bow and on the screen Gertie would obey the commands. He also used a live band to add more effect.

3. Pat Sullivan - Felix the Cat - 1919 - Australian pioneer animator, each cartoon would be hand drawn as would each frame. An animation camera would then be used in black and white to clean it up before production. Changed the way cartoons were made.

4. Walt Disney - Steamboat Willie - One of the most well known animators of all time. Created steamboat Willie in 1928. First show to have synchronised audio with animation. The first Mickey Mouse film to be disturbed. Considered the debut of mickey mouse. Was the most popular cartoon of its day.

5. Oliver Postgate and Peter Firman - Bagpuss 1974 - Bagpuss uses a variation of animated techniques for example : stop motion, animation, puppeteering and hand drawings. The stop motion and animation was used in Bagpuss of which told a different narrative each week. Many people till this day remember who Bagpuss is.

6. Nick Park - Creature Comforts - 1989 - Was an english director and animator and writer. Created various things like Wallace and Gromit, Chicken Run and Shaun the Sheep. Many works with clay and figures to create his pieces. For creature comforts they use claymation to represent real peoples voices and opinions through animals. This adds humour as people dont expect animals to say these things.

7. Beavis and Butthead - 1993 - A american animated sitcom created and designed by Mike Judge. It originated from Frog Baseball which was a short film made in 1992 by Mike Judge. Once MTV saw the short they signed Mike Judge to develop the concept. It ran from 1992 to 1997 and in 1996 was adapted into a feature film. It was later revived in 2011 by MTV but only for a short 2 months. They would use alot of crude and some episodes were banned due to storylines and jokes used in the TV. One of the ones that was banned was an episode called Heroes which MTV refused too air due to images of guns and mockery of a school shooting.

8. Daria - 1997 - Daria is an american television series created for MTV. The show is set in a fictional suburban town, with storylines following school life of a teenage girl, her journey through puberty becoming and women and boys. This was a spin off of Mike Judges animated TV Beavis and Butthead. Daria appeared in B and B on regular occasions and was a hit character. It ran for 5 seasons between 1997 and 2002.

9. Robot Chicken 2000 - 2005 - A stop motion animated comedy series shown on adult swim. So far they have 7 seasons out basing around everything from disney to DC to Star Wars. It was created in 2005 and was based off a comic strip appearing in ToyFare toy magazine called Twister ToyFare Theater. It mainly appeals to adults as the story lines for most of the sketches are quite mature. This isnt always the case as most curse words used are bleeped out which means younger people are able to watch. I think it appeals to people so much due to the fact the sketches are based off well known people from disney princess' gossiping to superman becoming santa claus' neighbour.

10. The Simpsons 189 till the present day - One of the longest and most successful animation tv shows of all time. It has over 20 season with 572 episodes. Each episode is different following comedic storyline involving the the Simpson family. It was created by Matt Groening who is also the creator of Futurama another another popular TV Show. They have a movie which came out in 2007 and growsed over $527 million. They used cartoon animation and over the 572 episodes you are able to see the development in quality of each character. Shown on FOX in America and SKY in England it is very very well known.

Tuesday, 21 April 2015

Evaluation

This term in B Tec media level 3 we were given the topic of advertisement. We had to fill out a logbook, create a presentation with an idea and then at the end make an advert of our own with a product that already exists. This product could be anything but within reason. We went soundcloud as we felt we could represent it well and we were familiar with already. We had to create a presentation on our idea and my part was to focus on the unique selling points and our target audience. Once we had a broad idea of what we wanted to do in the advert we then went through shots sorted out our preproduction what we wanted to do in the advert it was time to shoot.

We didn’t have a target audience for our advert due to the fact anyone is able to use soundcloud and enjoy music. We also used different scenarios in the advert from someone at college, someone who skates and someone just strolling through a record shop.

We couldn’t find any previous advertisements for soundcloud, which made coming up with an idea at first. Instead we look at various different musical platforms online for examples spotify, grooveshark and napster. These adverts had various different adverts so we took elements from each to help us come up with ours. These companies are also soundcloud main competitors as these are also free music platforms.

The filming stage for our advert was the most enjoyable due to the fact my group worked so well together. Instead of one person doing all the work and everyone just agreeing to get it done. We all made our own parts so Jack did his part, I did my skate part and Carlo did his record shop part and edited it. It took us 2 shooting sessions to make sure we had everything we needed. We had to refill one part due to the weather on the day of shooting as it was too great and was far too gloomy. This meant we could have a bright and sunny day, which gave the advert a better feel.

Our finished product was exactly how we wanted. Infact it was even better as we added to it when we were shooting. There are a few things I was really happy with when I saw the final product and that were the music sync. The music was synced to various different parts of the adverts actions for example when Jack left college the lyric was “we need more room in the building” and the bass drop as he stepped which I felt add great effect to the moment. Another key point, which I was most proud with, was the transitions as the camera moved the shots would change and this ran smoothly.

Comparing our advert to a professional TV one we share more differences then similarities. One of the similarities we do share however is that we have a product and that we base the advert around it and incorporate things to do with the advert. However, we didn’t use as much product placement as other adverts, which I would like to change if we got the chance again. The quality wasn’t as good as the resources we had were only minimal.

A comment one of my peers made was that “I love the shots used in this advert, the visuals were great and everything flowed well with the music. You could improve the length of each shot as some were to long”. I agree with these comments to a certain extent as the visuals were very good and we worked really hard on them. The music did flow really well aswell. The shots were short and this was only because we were shooting an advert so we wanted everything to be short and sweet and straight to the point. Also we were making an amateur advert so we had only a certain amount of time.

In conclusion this task when really well and I felt like we advertised soundcloud properly. Overall we worked really well and I would like to work with these people again on another project.