Advertisement Essay

Essay for Advertisement

In this essay I will be stating the similarities and differences between two adverts. Both adverts are toothpaste adverts but one is date back to the 1955 when it was released and the next one is dated 2011.

 A company called Gibbs SR produced the toothpaste advert from 1955. In this advert the narrator talks about how if you want to maintain strong, white and healthy teeth then you need this toothpaste. Throughout the advert it is constantly repeated that you will get a tingly fresh feeling when using it and that no other toothpaste is out there like it. We also get told that the toothpaste is not just a toothpaste it is much more.

The colgate advert is very similar to the Gibbs SR advert. Colgate tell us facts throughout the advert about what the toothpaste helps prevent and strengthen just like in the Gibbs advert. We are also again told that the toothpaste is dentist approved; this is the case in both adverts. We are also told in both adverts that there is nothing out like it at the moment, although they are told in different ways and different parts of the advert, both of them say it. Another that is similar in both adverts is the use of product placement, throughout the adverts we either see packaging or the use of the project with a happy consumer.

However something’s are different in both adverts. First of all in the Gibbs advert no technology is used only a women brushing her teeth, in the colgate advert the actor on screen uses this scanner to show the women how dirty her teeth are, this is due to the huge time difference in the adverts (over 50 years).  Another thing they differ in is the way the actors on screen are used. Gibbs just uses a lady brushing her teeth but colgate have an ‘expert’ ask a ‘random’ person walking by if he can asses her teeth. Gibbs use repetition a lot throughout their advert to emphasis the tingly and fresh you get when you brush with this toothpaste. This is not the case in the colagate advert, instead to emphasis the strength of the toothpaste the actor is told to come back the next after using the toothpaste and see the difference. Both are very different but equally effective. 

In conclusion both adverts are very different but also very similar. They are similar in the way that they use the product for example product placement which is very effective and the way they give you an experts opinion, in this case a dentist. They are also very different due to the major fact of them being 50 years apart, so some techniques have involved like the use of actors and phrase used. Also the fact that technology is shown  in the colgate advert now that wasn’t around in the 50’s for Gibbs to use.