Task 6

The company that regulates advertisements in the are ASA. They apply the advertisement codes which are written by the committees of Advertising practice. They also act on taking in complaints and constantly checking the media for misleading, harmful and offence advertisements. To send in a complaint about an advert which you find offensive you simply go onto the ASA website and on the home page there is a box called consumers and underneath the title it has a box that says make a complaint, click it, read through the ten points which tell you how they are going to assess it and take action. For example the name of the company, if ASA cover that, what is offensive about it, how they will investigate and so forth. Then click the box at the end of the page where it says make complaint and there are questions fill out on on 5 pages and simply go through them, complete them and then send your complaint off.

The video was on the subject of famine and it was described as if it were as bad as the F word and that it is something that is frowned upon to talk about just like a swear word. There was many different actors and celebrities talking about the subject of the matter and were bleeped out everytime they said the word famine. They then went on to talk about famine, how many people affects and who it affects. It had many different facts and figures throughout. The advert was banned due to the fact the actors also said the F word both fuck and famine but were bleeped during it and it was deemed inappropriate. It is also said that this advert breaches the rules laid down by the 2003 communications act.  I do not believe this advert should of been banned due to the subject of it and it was made in that way so you would remember it, the celebrities were bleeped out during the advert when using the word famine which shocked you thinking they were swearing thus remembering famine and you wouldnt forget it. Another reason i do not believe the advert should of been banned is because even though they were made out to say the word fuck, they did not say it at any point without a bleep thus meaning it couldnt be deemed inappropriate or break the rules as it would be an assumption of what they were saying not fact. Unless the spotlight is kept upon this crisis and shown that there is need for urgent action, those people will be forgotten.