1 This iceland advert appeal to the demographic group of everything below C2 i believe due to the prices of the products which are shown on screen. It appeals to women over the age of 30 as the iceland slogan in this advert is "mums go to iceland".
2 This brighthouse advert appeals to the demographic group of everything below C2 due to the fact what it is advertising is being able to afford things like a fridge or television with weekly instalments, this means people with a low income are able to have luxuries at a low price. This would not appeal to people above C2 because their incomes mean they can buy things out straight without the instalments following it. It appeals to both men and women because anyone can want a fridge or a cooker and in the advert it shows and family (mother, father and daughter).
3 This jaguar advert appeals to people in the category of A due to the fact the jaguar arent very cheap meaning that without a high income, the likely hood of being able to afford one is small. This does not mean that you couldnt save up for one it just means that you couldnt buy out straight. It appeals mainly to british men as the narrative of the advert consists of only men, male villains and things that are associated as "manly". Furthermore it also appeals to mainly mean because the advert suggests that by owning a jaguar you can be sophisticated, cool and villainous, i know this because throughout the advert the actors are describing the perfect villain (british, stiff upper lip and classy) and jaguar products are constantly on show.
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